(Hong Kong, 13 December 2024) – China Risun Group Limited (“China Risun”, or the “Group”, stock code: 1907.HK), a leading global integrated coke, coking chemicals and refined chemicals producer and supplier and relevant operation management services provider in China, recently initiated the establishment of the China Coking Coal & Coking Brand Cluster (the “Brand Cluster”) with Shanxi Coking Coal Group Co., Ltd., China Pingmei Shenma Group Co. Ltd., and 14 other entities, marking the formal recognition of China’s coking industry brand. It is of great significance in promoting industry consolidation, enhancing industry self-discipline, and improving the overall operation and management level, thus contributing to Chinese modernization.
The main purpose of establishing the Brand Cluster is to promote China’s coking brands on the global stage and to establish an international center for coking coal and coking brands. As the world’s largest independent coke producer and supplier, the establishment of the Brand Cluster enables China Risun to lead to the release of the Top 100 China Coking Coal Brands and the Top 100 Coking Brands and create world-class Chinese coking coal and coking brands and introduce them to the global market, promoting the international sharing of these Chinese brands. In addition, it can realize the healthy development of the coking industry and the sound operation of the coke market in order to ensure the basic balance between market supply and demand, improve the disadvantaged position of the coking industry, enhance its discourse power, and advocate for fair and equitable competition, create a brand effect of “integrity + quality + service” and strengthen benchmarking and exchanges among industry peers for mutual learning and common progress.
The Group expects that after establishing the Chinese coking chemical brand and promoting its internationalization to complement China Risun’s operational management services, mergers and acquisitions and other strategies and models developed over the past 30 years, the Group will be able to continuously expand the production, supply and management of coke and refined chemicals globally, so as to raise its service standards in the coke and chemical industries in China and around the world.
The senior management of China Risun stated that after the establishment of the Brand Cluster, the Group will start to implement its operational mechanism, strengthen communication and exchange among cluster entities, and propose strategies and suggestions to respond to the current market situation, so as to ensure that the Brand Cluster promptly plays its role and delivers results. At the same time, the Group will conduct in-depth research to understand the current approaches of global brand building, set standards for coking chemical product brands and establish a brand evaluation system to help cluster entities carry out brand building, and raise industry awareness of coking chemical brands. In doing so, the Group will be able to make the brand a standard for quality differentiation in the market, and transform such an intangible asset into a key representation of the assets of coking enterprises.
